Premiering at this year’s SXSW Film Festival is the origin story of New Mexico’s lauded art installation and troop Meow Wolf.
In Santa Fe, a “disenfranchised group of artists, punks, and weirdos” worked to create a collection of DIY interactive artwork experiences that has completely disrupted the art establishment in the state’s capitol. “The company’s first permanent exhibition showcases the THEA Award-winning “House of Eternal Return,” where guests discover a multidimensional mystery house with secret passages, portals to magical worlds, climbing apparatus, and surreal, maximalist & mesmerizing art exhibits along with a children’s learning center and cafe area.” The company’s success has resulted in the announced expansion into Denver and Las Vegas markets.
As a frequent visitor (the Santa Fe location is a short 30 minutes drive away), I can tell you Meow Wolf is unlike any art exhibit I’ve ever experienced. Trippy, inspiring, revealing, and engaging; it will stick with you long after. As the group begins to expand into more cities, I encourage SXSW film festival attendees to support this documentary and someday visit Meow Wolf themselves.
Along with its premiere, Meow Wolf: Origin Story brings with it a VR installation titled The Atrium, which will take SXSW attendees on an interactive digital storytelling adventure based on the Selig family from Santa Fe’s “The House of Eternal Return”.
A group of disenfranchised artists in Santa Fe, New Mexico become a DIY collective calling themselves Meow Wolf. Their immersive, large-scale exhibitions happen to crack open a profitable niche in the arts and entertainment industry, as their social mission becomes challenged by the demands of their rapid success. Sacrificing individualism for collectivism, the group’s members navigate fracture and loss for years in pursuit of their idealistic vision. When they spark the interest of George R. R. Martin and receive his support to take over an old bowling alley, Meow Wolf builds a massive exhibition with the help of more than 140 artists working at a breakneck pace. With the wild success of the House of Eternal Return, the collective is now facing its own internal turmoil as it begins to change the lives of creatives everywhere.